A World of Limitless Possibilities With Artificial Intelligence
Artificial Intelligence, popularly known as AI, is simply explained as the intelligence demonstrated by machines. Over the years, AI has enabled marketers to streamline marketing campaigns and increase cybersecurity within businesses. It has been of great use, and like every aspect of technology, it has made marketing so much easier.
A lot of brands have incorporated AI into their businesses, so much that it has become an integral part. About 75% of companies consider the CRM system as a significant data source to their AI strategy. Some obvious examples are Amazon’s Alexa and the Google Assistant, but few people know that Lowe’s Home Improvement also uses AI in the form of actual robots, that assist customers in their physical stores and help them by answering questions and helping them find the products they’re interested in.
Research conducted showed that many people are more than happy to have the help of AI. In fact, 60% of consumers enjoy the use of AI-powered apps like Waze and Google Maps.
Several brands have tactfully used AI to create a great customer experience for their customers, and it keeps getting better, as the limitless possibilities of AI continue to grow.
Take Netflix as an example. It uses AI to offer personalized recommendations to users based on their likes, rather than what they watch. It also uses AI to produce video frames that are best suiting, without necessary degrading the quality, even after compressing.
Sephora seems to be getting it right with its chatbot on Kik Messenger which gives beauty advice plus content and products suggestions. Then, there is Google’s bot with AI capabilities. Disney also uses AI to keep stock of products by organizing and maintaining units.
Another aspect of AI which is being richly explored happens to be article spinning and content repressing. SEO enables article writers to employ a specific writing technique which helps to reduce similarity ratio of redundant pages or pages with thin content. It also helps with content spinning, through which articles are repressed or at least some part of them. Sometimes, it’s specific words, phrases, or even paragraphs with alternate versions to provide slightly different variations.
Facebook spins articles and represses contents to prevent fake news from going viral. SPERPLs also gives penalties for spamming or plagiarism. With the use of AI, the world of marketing is definitely being taken to greater heights.