Stalking your competitors’ reviews is definitely an very effective way of getting new clients. That stated, it is a strategy that’s more art than science, and should be achieved cautiously.Responding straight to negative feedback left for the competitors generally is a horrible idea. It will make you appear just like a jerk, and will probably help make your competitors pretty unhappy. So, how will you leverage your competitors’ negative reviews to create leads?This publish can come in the issue from two different angles:
How to locate your competitors’ negative online reviews, and
How you can act upon individuals reviews in a manner that does not damage your status.
6 methods to find your competitors’ negative reviews
Following are the best ways to remain on the top of negative comments and reviews left for your competition.
1. Monitor your competitors’ blog comments
Hunting through blog comments will frequently yield numerous negative comments or unanswered questions from customers. It will likewise provide you with some understanding of the way your competitors typically respond or respond to negative feedback.Don’t respond straight to negative comments left in your competitors’ blog! I’ll cover some a lot more great ways to make use of these comments in the finish of the publish.
2. Use Google Alerts to remain on the top of brand name mentions
continues to be the industry standard tool for monitoring online mentions. Setup alerts for mentions of the competitors’ brand, product names and also the owner’s complete name.This can immediately warn you of mentions – both negative and positive – over the web. This can include blogs, news articles, along with other webpages.
While you can test establishing alerts for keywords that may indicate negative reviews (e.g., unhappy, complaint, negative), most likely you will need to by hand search for the comments and mentions.
3. Use social listening tools to watch negative mentions on social networking
Among the best methods to stay on the top of negative mentions of the competitors is by using a social listening tool like or .Inside your, consumers expect brands to reply to questions and feedback on social networking. Brands that do respond appropriately can easily see some huge benefits. Based on , customers who have been contacted after departing an adverse review were 33% more prone to change and then leave an optimistic review, and 18% were more prone to be a loyal customer.In case your competitors aren’t responding – or aren’t responding well to customer complaints, they are sacrificing these benefits. And this can be used to your benefit.
4. Monitor local review sites using ReviewFlow
Based on , when individuals are searching for reviews of the business they sometimes visit 1 of 2 places: with the idea to a internet search engine or straight to review site.In case your competitors aren’t answering negative feedback left on review hubs like , and , they are losing the chance to handle their status where it counts most.
Utilizing a tool like , you are able to positively monitor all of the big review sites for mentions of the competitors’ names. When you will not directly react to individuals reviews, you’ll use what you’ve learned in certain other proper ways (more about this below).
5. Follow your competition on social networking
While something like Hootsuite will warn you of many mentions of the competitors on social networking, it will not show comments that do not clearly make use of your competitors’ name. This is when following competitors and positively monitoring their social networking activity is really important.Many of the important on Facebook, where Visitors Posts will not be visible on social listening tools unless of course visitors really mention or tag the company name.
6. Regularly monitor their Amazon . com reviews
In case your competitors use Amazon . com to market their goods, this is often a good way to look out for negative reviews. When you will not have the ability to react to comments left in your competitors’ product pages, you should use what you’ve learned to enhance your personal products and customer support.
Note: While it might be easy to find a reviewer’s current email address through their Amazon . com profile, emailing a person for something apart from servicing their order could possibly get your bank account shut lower.
Using negative reviews to obtain new clients
I have already hinted at a few of the methods for you to use what you’ve found, however, I’ll cover all these strategies in greater detail below.
Respond straight to dissatisfied customers
As already pointed out, this really is something you want to do with extreme care. Answering questions and negative comments in your competitors’ social networking feed or website generally is a pretty terrible idea, so ought to be restricted to just one circumstance: in case your competitor has abandoned (or virtually abandoned) the website or social networking account. Even in cases like this, avoid criticizing your competitor, and slowly move the conversation offline as soon as possible.
Enhance your own products and customer support
Monitoring your competitors’ negative reviews will help you avoid facing exactly the same fate. Use what you’ve learned to enhance your product or service, services, and social customer support skills.Listed here are a couple of methods to fix .
Achieve to reviewers outdoors of the competitors’ website or social networking feed
If you have seen an adverse review on the competitor’s website or social networking account, go on and achieve to the reviewer outdoors of this funnel. Here is how for connecting together.If you have found your blog comment: Click the commenter’s name. This can frequently help you straight to their blog or social networking profile. on their own blog or follow and fasten together via their social networking accounts.If you have found a remark in your competitors’ social networking feed: Follow them on social networking and achieve to all of them with useful advice of knowledge (e.g., “We heard you have been searching for any reliable web design service. We want to provide this coupon for 25Percent off!”.)
Develop your presence on social networking sites where your competition are failing
This really is another indirect method for you to achieve new clients by succeeding where your competition are failing. If you see a rival regularly receiving negative feedback on Facebook, for example, improve your efforts with that platform. All individuals dissatisfied customers are certain to be searching for alternatives…and why should not it’s you?
Your final thought
It doesn’t matter how or in which you build relationships your competitors’ unhappy customers, always avoid criticizing your competition. Rather, concentrate on being empathic (“I am sorry you’d this type of bad experience”), as well as on supplying helpful information or advice.Searching for additional suggestions about stalking your competition? Get ready to enjoy my publish .
John Rampton is serial entrepreneur who now concentrates on helping individuals to build amazing services and products that scale. He’s founding father of the internet payments company Due. He was lately named #2 on the top 50 Online Influencers on the planet by Entrepreneur Magazine. Time Magazine recognized John like a motivational speaker that can help people discover a “Feeling of Meaning” within their lives. He presently advises several companies within the san francisco bay area.